Home / Networking / A CEO and former Googler shares her biggest networking pet peeve – Business Insider

A CEO and former Googler shares her biggest networking pet peeve – Business Insider


Liz Wessel WayUp
WayUp CEO Liz Wessel
(pictured) says this is her biggest networking pet

Liz Wessel

A lot of people
hate networking

It’s not hard to see why. Regardless of your
level of extroversion
, most people don’t find trading
business cards and small talk in a room full of strangers all
that fun.

Networking may about much more than attending conferences and

alumni gatherings
, but those kinds of events come with

a ton of opportunities
to embarrass yourself.

In a recent
Facebook Live interview
with Business Insider, WayUp CEO Liz Wessel shared her own
biggest networking pet peeve.

“I hate when I go to these conferences and someone comes up to me
and they shake my hand and they say, ‘I’d really love 20 minutes
of your time to meet one-on-one, is that okay?'” Wessel said.
“I’m just like, ‘I have no idea why you want to meet with me

Consider things from the perspective of the person you’re
attempting to network with. You don’t want to waste your own
time, so don’t put a potential connection in the position where
they feel like you might waste theirs. For all they know, you
plan to to ramble on for 20 minutes about your “big idea” that
barely relates to their interests or area of expertise. So be
open and clear when you’re approaching someone.

Publicity and business strategist
Selena Soo recently told Pat Flynn of the Smart Passive Income
something similar: The biggest networking
mistakes she sees all fall under the umbrella
failing to put yourself in the other person’s

“I would say have a goal when you’re meeting with someone,”
Wessel told Business Insider. “Even if you didn’t know you were
going to meet them, once you learn something about them, have a
goal with that person. Try to have a meaningful conversation and
make it a real interaction, like you would as a human being.
Don’t just try to have it be a business transaction, because
people who you might want to network with will see right through
that. I would just try to have meaningful conversations whenever

Watch the full Facebook Live:

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