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Apple is about to unveil the new iPhone – CNBC

Tim Cook, chief executive officer of Apple Inc., waves after speaking during an event at the Steve Jobs Theater in Cupertino, California, U.S., on Tuesday, Sept. 12, 2017.

David Paul Morris | Bloomberg | Getty Images

Tim Cook, chief executive officer of Apple Inc., waves after speaking during an event at the Steve Jobs Theater in Cupertino, California, U.S., on Tuesday, Sept. 12, 2017.

Apple is about to unveil the new iPhone.

The company’s annual September event — held Wednesday at the Steve Jobs Theater on Apple’s campus — serves as the introduction to upgraded gadgets before inventory hits the shelves. This year’s unveiling was rumored to be impressive even by Apple’s standards.

Analysts and news outlets are expecting upgrades to nearly every Apple product line, including a new MacBook Air and updated Mac Mini, upgrades to the iPad and a new Apple Watch.

Insiders also hinted at a new line of iPhones to follow the company’s full-screen, 10th anniversary iPhone X announced at last year’s product event.

In past years, Apple has kept the live stream of the event close to the vest, limited to viewing in the Safari browser on Apple products. But the company has partnered with Twitter this year to stream the announcements on the social media platform.

This story is developing. Please check back for updates.


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