Festive cheer? PC market eyes consumer demand revival in Q3 – Economic Times

The Indian personal computer market could fall in the third quarter, as demand from existing large state government schemes comes to an end, research firm IDC said. IDC said the consumer market, which fell in the second quarter, could bounce back as discounts and sales begin leading into the festival season.

In the second quarter, the India PC market grew nearly 50% helped by the Tamil Nadu government’s scheme to distribute about 1.5 million laptops to students. Consumer demand fell 14% as the expected revival in demand after the general elections in May, failed to materialise.

IDC expects the overall PC market to fall in the third quarter as the demand from government schemes tapers off. “Fresh demand by medium and large enterprises is expected to continue. Global refresh orders are also expected to continue among the top brands as Windows 10 refresh would start gaining momentum.

The consumer market is expected to pick up largely because of multiple rounds of online sales commencing with Independence Day in August leading up to Diwali in October. Instant cashback and EMI options will drive consumer purchases,” says Nishant Bansal, Senior Research Manager, IPDS & PC, IDC India.