It may be of interest for those starting up in the IoT space who want to consider the commercial aspects as well as the technology per se.
Written by business consultant Steven Van Belleghem, it posits that we’ve entered a third phase of digital evolution based on AI and how to make the most with of all the data that will be available in our daily lives.
For example it includes interviews with experts in data mining, AI and automation, and covers topics such as how to best combine humans and technology, how brands will survive in a world of virtual assistants and bots, using data to deliver “hyper personalisation”, and why user interfaces need to simplify…
It’s a coffee-table style book, that seeks to make the topics snappy and readable for non-experts. Not one for those, maybe, who want to study AI or automation technology in detail, but want to think about future possibilities for business opportunities using new technology…
“The audience is primarily business readers for how their relationships with customers are set to change, but it is very accessible and light, and has some fun and interesting insights that general readers will enjoy too.”
Note that the book also comes with added AR goodness. It integrates with the Aurasma app (now called HP Reveal) so your smartphone or tablet can make the pages “come to life”.
“Phase 3 of digitalisation has started. A phase of artificial intelligence has revolutionised the buying behaviour of customers: collecting information, the buying process and customer service have changed dramatically. This book explains the impact of the ‘internet of things’, virtual assistants, bots and client data. But first of all this is a book about customers. In a world of automatisation the most important question remains: how can I be customer-oriented?”
Title: Customers the Day After Tomorrow: How to Attract Customers in a World of AI, Bots, and Automation
Author: Steven Van Belleghem
Publisher: Lannoo Campus
Paperback: 240 pages