Mobile operator giffgaff has announced that they will soon be boosting the data (mobile broadband) allowances on some of their plans and as part of that they’ll also launch two new 5G ready “golden goodybag” plans. But it’s not all good news as the operator is doubling the price of data usage on their Pay As You Go (PAYG) service.
Back in October 2020 giffgaff launched (here) their first 5G ready “golden goodybag” plans (these still work with 4G too), which gave customers “unlimited” data (Fair Usage Policy), minutes and calls for £35 per month. Soon after they also introduced a cheaper £10 option with a 9GB data allowance.
Under the new changes giffgaff will be adding two additional golden goodybags on 11th February 2021, while also boosting the data allowance of their standard (4G) £8 goodybag from 2GB to 3GB (this will be an automatic upgrade for existing customers). Remember, all of their Pay Monthly (no contract) goodbags come with unlimited calls and minutes as standard.
New 5G golden goodybags
£15 golden goodybag (25GB)
£20 golden goodybag (100GB)
In addition, both of the new golden goodybag plans will each give you a 20GB data allowance when mobile roaming around the EU. The existing £15 (15GB) and £20 (80GB) 4G goodybags will also still be available, although they do appear to be less competitive than the new ones and that may confuse some consumers.
The bad news is that, with effect from 23rd February 2021, the operator will be significantly increasing the price of data usage on their PAYG service. At present giffgaf’s PAYG rates are 25p/minute, 10p/text and 5p/MB (MegaByte) without a goodybag, but after the change you’ll be paying 10p/MB. Mind you they aren’t the only ones to hike PAYG rates, with Three UK recently increasing the price of 1MB from 1p to 5p (here).
So, on the one hand operators seem to be boosting their data allowances for pay monthly customers (often without increasing prices), while on the other hand we have operators massively hiking PAYG rates for data. The goal here is often to convert more PAYG subscribers to Pay Monthly ones, which is not always suitable for such users. As an alternative there’s always 1pMobile (EE MVNO powered). Credits to Aaron for spotting the change.