Home / Gaming / Newcastle's Bede Gaming moves into South Africa with multimillion-pound deal – ChronicleLive

Newcastle's Bede Gaming moves into South Africa with multimillion-pound deal – ChronicleLive

Newcastle games studio Bede Gaming has struck a multimillion-pound deal that will see it enter the South African market for the first time.

The landmark deal was made between Bede, based at Great Park in Gosforth , and Sun International, which operates hotels, casinos and online gambling sites.

Under the new agreement the firm has become Sun International’s preferred online gaming technology partner, and will provide sports betting to customers exclusively in South Africa.

Sun International plans to use the licensed platform to support its digital growth ambitions in the market, including its leading Sunbet brand.

Michael Brady, chief executive officer of Bede Gaming, said: “To enter the South African market with such a respected name as Sun International really underlines our commitment to grow Bede’s footprint in global regulated markets.

“We have been selected by Sun International because we offer a flexible platform and lightning fast integrations that have proven successful in multiple jurisdictions.

“Operators are demanding greater speed and flexibility, which is something we are able to deliver.

“We look forward to building a long and mutually beneficial relationship with Sun International, and will continue to build upon our market-leading offer.”

Bede Gaming's new gaming studio team at their Newcastle base
Bede Gaming’s new gaming studio team at their Newcastle base

Bede’s technology is designed to allow operators to grow quickly in the digital market. The software can be integrated rapidly and allows operators to choose from an extensive choice of suppliers.

Anthony Leeming, chief executive officer of Sun International, added: “To leverage in the digital environment we require a flexible platform that will allow us to deliver the world-class experience which our customers expect.

“For this reason, it was an easy decision to partner with Bede Gaming, which has enjoyed significant success in other markets.

“The team has been a pleasure to work with and we are excited to continue working in partnership.”

The major contract win comes after Bede Gaming Holdings recently revealed its turnover had soared 70% during the year ending December 31 2016, from £4.8m to £8.2m.

The increased turnover allowed Bede, which also has offices in London and Sofia, Bulgaria, to narrow its losses over the year, which fell from a loss of £416,000 to £173,000.


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