Home / Gaming / Our ambition to be the best telco for Aussie gamers – Telstra Exchange

Our ambition to be the best telco for Aussie gamers – Telstra Exchange

There has never been a better time to be a gamer. From next-generation gaming consoles delivering unparalleled experiences, through to amazing indie and AAA titles available, combined with the next generation of technology at our fingertips. We’re helping to vastly improve the state of play with our plan to be the best network provider for Aussie gamers, bar none.

According to the Interactive Games and Entertainment Association, 91 per cent of Australian households have access to a gaming device, and the gaming industry now accounts for $7 billion in Australian retail and online sales annually.

Our talented engineers are making sure we have products, technology, and networks to make every game a fun experience, while supporting the local gaming and esports scene.

Making every session better

We know what makes gaming great because our team are gamers serving gamers. We have a dedicated gaming product development team that passionately co-collaborates with Australian and international gaming communities to build awesome new products on our award-winning network infrastructure.

For example, Telstra Game Optimiser is designed to help give gamers an edge. We have already taken steps to optimise our network for gaming, but the big opportunity is within your own home network. Powered by Netduma’s award-winning DumaOS on the Telstra Smart Modem Gen 2, customers can tailor and optimise their online gaming experience to help reduce lag spikes and join multiplayer servers that are closer to their house.

After a successful trial by gamers who experienced some great performance, we are now making Game Optimiser available to our eligible nbn customers. You can get it as a $10-a-month add-on to your Telstra nbn service, and the first month is on us.

We are also working hard to make our network infrastructure better for gamers. Microsoft hosts its game content in Azure’s Australian point-of-presence servers, so our network engineers have optimised our networking routes to the data centre to bring the data “closer” to the gamers that want it.

And our incredible 5G network has gaming written all over it. 5G’s faster speeds and ultra-low latency means more people will play the latest games inside their home and then easily continue playing on the go; 5G’s network slicing will also deliver service-defined experiences configured for AR/VR gaming and entertainment, helping to grow those categories.

We are also developing some great 4G network-optimised gaming experiences for our customers and will have more news to share soon.

Heads in the cloud

We are on the precipice of an historical gaming moment. This decade, cloud gaming will do what Netflix has done in the 2010s for affordability, originality, with more diverse content and better affordability.

Games today are developed for the processing limitations of the devices they’re played on, but if you can remove that barrier through cloud, the creativity of developers and the community will produce huge, real-time, open world and high-fidelity gaming experiences.

Combined with cloud gaming, Telstra 5G’s faster speeds and ultra-low latency will mean customers can play some of the latest games at home on their gaming console, and then continue playing on the go. 5G’s network slicing will also have the potential to deliver service-defined experiences for an even better gaming experience.

We expect to see a shift of mobile casual gamers to cloud and console gaming, and anticipate younger generations growing up will increasingly focus on gaming as their preferred source of entertainment. As we have seen already, we expect to see even more growth in gaming as a social experience for inter-generational households.

Bringing next-gen consoles and Xbox All Access to more people

Our first wave of Xbox All Access next-gen Xbox Series X consoles was an absolute sell out with some Xbox Series S still available. We are now offering Wave Two Xbox Series X pre-orders to customers, most of which should be delivered this calendar year.

Growing the Aussie gaming community

Gaming is inherently social, and with the explosive growth of esports and community gaming, we want to ensure Aussie gamers can make the most of the rising interest.

That’s why we are also announcing a partnership with Fortress Melbourne, Southern Hemisphere’s biggest esports and games entertainment venue. Fortress is the new home of games in Australia, with entertainment for everyone, that includes gaming themed food and beverage offerings, live social gameplay and professional esports events.

We predict that cloud gaming to be key enabler for the continued growth in global esports, with the ability to compete against international players with reduced lag; streamers will also be able to play and interact in real time with their fans. We expect to see more non-endemic brands entering in this space and cross-overs with other industries and sports leagues in a way that cannot be achieved with traditional broadcast and sports.

We are also working on a number of other ways to support the gaming industry and community.  This includes its recent sponsorship of PAX Online’s Australian tournament and becoming an Associate Member of the Interactive Games & Entertainment Association (IGEA), the first telco in Australia to do so.

Globally, Telstra has invested in competitive mobile games maker Skillz via Telstra Ventures and has recently released a white paper outlining how Telecommunications Plays a Critical Role in the Lifecycle of a Game, to help developers and publishers weigh several key network infrastructure and connectivity considerations.

We are absolutely committed to a multi-faceted approach to gaming in Australia, as we work to improve the network experience, deliver cutting-edge new products and services, all while working to grow the community and foster a spirit of play.

Things you need to know:

Telstra Game Optimiser: Eligible Telstra nbn customers will be able to add on Telstra Game Optimiser with a one-month free trial, then the subscription is $10 per month, plus your existing nbn plan charges. One-month free-trial for new Game Optimiser Customers. Monthly charging will start at the end of your trial period. Cancel at any time and receive a pro-rata refund for the month.  Requires Gen Smart 2 Smart Modem.  Incompatible with Fixed Wireless, nbn Basic and Ultrafast speed plans.

Kim Krogh Andersen
By

Kim Krogh Andersen

Group Executive –
Product & Technology – Telstra

Kim Krogh Andersen joined Telstra in January 2020 as Group Executive, Product & Technology.

In this role, he leads Telstra’s Product & Technology function, responsible for delivering Telstra’s product and technology roadmap, including creating and delivering products and solutions for all of Telstra’s customers, as well as driving profitable growth. He has accountability for Telstra’s product strategy and lifecycle, and technology and innovation where products are incubated and brought to scale.

Before joining Telstra, Kim was Senior Vice President, Head of Global Technology Strategy with the Telenor Group, a leading telecommunications company with operations across Scandinavia and Asia. He had responsibility for defining global technology roadmaps as well as leading Telenor’s Global 5G Execution Program as it prepares for the launch of 5G across all of Telenor’s markets. Previous to this role, Mr Krogh Andersen held a very broad range of roles with Telenor including Director Customer Services Denmark with end to end responsibility for customer service and Chief Marketing Officer for Telenor Global Services with responsibility for product development and management.

Prior to joining Telenor in 2008, Mr Krogh Andersen served as an officer in the Danish Army for 13 years.

Kim is a father of three and is living in the beautiful city of Sydney with his wife and children.


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