Additionally, he oversaw the premiere feature film and library window sales.
In his new role, MacDonald will oversee the A+E Networks global multi-platform and library content licensing initiatives, as well as the company’s international activities.
“MacDonald is a highly accomplished sales executive who has been a major force behind many of the most innovative and revenue-rich media content transactions in the entertainment industry,” said Paul Buccieri, president, A+E Networks Group, to whom MacDonald will report. “His innate talent for unearthing revenue potential within media assets is the precise skill we require as we continue to evolve our company.”
Patrick Vien, recently appointed group managing director, international, and Mark Garner, executive vice president, content licensing and business development, will both be reporting to MacDonald.