Twitch has announced that it will begin selling games and DLC via its website. Viewers will be able to purchase titles directly from under the videos of developers and studios. Games can also be bought from under the videos of partnered Twitch streamers, who will get a cut of the revenue.
As you can see from the picture below, there will be a new button under videos where games can be purchased. Publishers and developers will receive 70% of the revenue, streamers will get 5%, and the rest, presumably, goes to Twitch. The revenue could be as high as 75% if a game is sold directly from a developer or publisher.
Viewers who purchase games from Twitch will get a free Twitch Crate. These Crates include random items like emotes, chat badges and “Bits for Cheering.” Purchased games can be played through Twitch’s desktop app or from a developer’s own service (like UPlay).
According to GamesIndustryBiz, Twitch has signed deals with Ubisoft, Telltale Games, Digital Extremes, Hi-Rez, tinyBuild, Paradox Interactive, Trion Worlds, Vlambeer, and others. Studios like EA, Activision, Blizzard, and Valve have not signed up at the moment. Twitch hopes to eventually get every game publisher that streams via Twitch on board.
Two of the most notable studios missing from the list are Valve and Riot Games. Valve’s Dota 2 and Counter-Strike: Global Offensive are consistently two of the most popular games on Twitch. Riot Games’ League of Legends is another massively popular title on Twitch. Activision and Blizzard are also big studios that aren’t a part of this deal at the moment.
Right now, this service is only for PC games. Amazon — which is one of the biggest sellers of physical console games — purchased Twitch in 2014. Because of that, it is possible that users will one day be able to purchase games for PlayStation 4, Xbox One, and (maybe) Nintendo Switch.
Viewers can buy games from Twitch starting this spring. At that time, we’ll hopefully find out what titles will be sold through the popular streaming site.